Similar Search Results - EconBiz

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context

Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. - In: Journal of business research : JBR 132 (2021), pp. 906-917

Persistent link: https://www.econbiz.de/10012581673

"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...

Persistent link: https://www.econbiz.de/10012036751

Will and economic behavior

Sjöberg, Lennart (contributor); … - 1998

Persistent link: https://www.econbiz.de/10000983045

Love, desire, and identity : a conditional integration theory of the love of things

Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009

Persistent link: https://www.econbiz.de/10003915638

Customer coping in response to relationship transgressions : an attachment theoretic approach

Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009

Persistent link: https://www.econbiz.de/10003915640

The role of emotional wisdom in salespersons' relationships with colleagues and customers

Bagozzi, Richard P.; Belschak, Frank; Verbeke, Willem … - In: Psychology & marketing 27 (2010) 11, pp. 1001-1031

Persistent link: https://www.econbiz.de/10008698330

The role of emotions in goal-directed behaviour

Bagozzi, Richard P.; Baumgartner, Hans; Pieters, Rik; … - In: The why of consumption : contemporary perspectives on …, (pp. 36-58). 2005

Persistent link: https://www.econbiz.de/10003932973

Customer coping in response to relationship transgressions : an attachment theoretic approach

Paulssen, Marcel; Bagozzi, Richard P. - 2007

Persistent link: https://www.econbiz.de/10003530374

Positive and negative emotions in organizations

Bagozzi, Richard P. - In: Positive organizational scholarship : foundations of a …, (pp. 176-193). 2003

Persistent link: https://www.econbiz.de/10009508462

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