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~person:"Bagozzi, Richard P."
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Bagozzi, Richard P.
Whelan, Christopher T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
2
The material self
Bagozzi, Richard P.
;
Ruvio, Ayalla A.
;
Xie, Chunyan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 661-677
Persistent link: https://www.econbiz.de/10012494709
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