Based on a large-scale consumer survey, this study employs a semi-double-bounded dichotomous choice model to estimate the mean willingness to pay (WTP) for biotech foods in China. The study also accounts for the effects of respondents' characteristics on the probability of purchasing biotech...

This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At...

A choice-based conjoint (CBC) experiment was employed to analyze Chinese consumers preferences for fluid milk defined by four choice attributes: production processing method, fat content level, taste, and price. The results from two analysis approaches (counting and multinomial logit models)...