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~person:"Baidya, Mehir Kumar"
~person:"Bin, S."
~type:"article"
~type_genre:"Fallstudie"
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International journal of production research
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Journal of targeting, measurement and analysis for marketing
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Two-stage product platform development for mass customisation
Qu, T.
;
Bin, S.
;
Huang, George Q.
;
Yang, H. D.
- In:
International journal of production research
49
(
2011
)
6/8
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10008860135
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Effectiveness of marketing expenditures : a brand level case study
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003760622
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