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Baker, Alaina
Rotthoff, Kurt W.
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The "Cinderella effect" : the value of unexpected march madness runs as advertising for the schools
Collier, Trevor
;
Haskell, Nancy
;
Rotthoff, Kurt W.
; …
- In:
Journal of sports economics
21
(
2020
)
8
,
pp. 783-807
Persistent link: https://www.econbiz.de/10012310042
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