Part II in this study continues Part I in the previous issue in this journal concerning the balancing of investment risk and return. This article provides empirical evidence on the relationship between "personal characteristics" of individual common-stock investors and their risk/return...

In summary, the ex ante evidence suggests strong preference relationships for the three sets of risk-return variables analyzed. Further, there appear to be differences among the nature and shape of the relationships as evidenced by the statistical tests: one, the association between risk and...

There is need to increase understanding of the positive aspects of individual investor behavior due to the large numbers involved, the institutionalization of the stock markets, and the failure of normative valuation models. This study is a preliminary regional investigation and comparison of...

The analysis reveals that the following relationships exist regarding risk-return behavior in independent (usually receives no help) versus consultative (usually receives help) investment decision making, One, investors who usually make consultative decisions are willing to accept a lower risk...

This study extends previous inquiries concerning positive (as opposed to normative) aspects of common-stock investor behavior and provides preliminary empirical evidence on the association between risk/return preferences and expectations for specified investor attributes.Part I of the study...

The balancing of risk and return represents the classic investor dilemma. In theory, an investor seeks to maximize overall rate of return consistent with a desirable risk level. In practice, investor personal and financial characteristics may influence their risk/return preferences. Investors...