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A Model of Promotion-Free Retail Pricing of Durable Products

Balachander, Subramanian - In: Review of Marketing Science 5 (2007) 1

this paper, we consider the use of promotion-free (PF) retail pricing by stores selling durable products, where PF pricing …. Further, we show that a store can follow a PF pricing strategy in equilibrium, when competing with another store following a … PF pricing or a promotional pricing strategy, and we characterize the conditions that support each type of equilibrium …

Persistent link: https://www.econbiz.de/10014619493

A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements

Balachander, Subramanian; Kannan, Karthik; Schwartz, David G - In: Review of Marketing Science 7 (2009) 1

In the online world, publishers place ads from advertisers adjacent to internet search results for a given keyword. To sell such advertising, web publishers auction multiple ad slots using a generalized second-price auction. In this paper, we compare two auction policies that publishers can use...

Persistent link: https://www.econbiz.de/10014619503

Pricing of Advertisements on the Internet

Balachander, Subramanian; Kannan, Karthik - 2006

Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has … on their bids for online ads and the consequent implications for pricing policies. Our analysis provides a number of … results, it appears that advertisers’ angst at pricing based on impressions may be misplaced, and that a more critical …

Persistent link: https://www.econbiz.de/10009430343

Increasing quality sequence : when is it an optimal product introduction strategy?

Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494

Persistent link: https://www.econbiz.de/10011386241

Modifying Customer Expectations of Price Decreases for a Durable Product

Balachander, Subramanian; Srinivasan, Kannan - In: Management Science 44 (1998) 6, pp. 776-786

We study the introductory signalling strategy for a durable product that faces optimistic expectations among customers about price declines over time. The firm introducing the product knows that experiential learning is low for the product. However, customers, being uncertain about the extent of...

Persistent link: https://www.econbiz.de/10009209124

Research Note--Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Ghosh, Bikram; Balachander, Subramanian - In: Management Science 53 (2007) 1, pp. 159-168

Bundling, which is the practice of selling two or more products or services in a package, is a pervasive marketing practice and is often used as a strategic competitive tool. However, there has not been enough consideration of competitive bundling situations in which exit of a competitor is not...

Persistent link: https://www.econbiz.de/10009218355

A Model of Promotion-Free Retail Pricing of Durable Products

Balachander, Subramanian - In: Review of Marketing Science 5 (2007) 1, pp. 2-2

Persistent link: https://www.econbiz.de/10008497217

A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements

Balachander, Subramanian; Kannan, Karthik; Schwartz, … - In: Review of Marketing Science 7 (2009) 1, pp. 5-5

Persistent link: https://www.econbiz.de/10008497226

Selection of Product Line Qualities and Prices to Signal Competitive Advantage

Balachander, Subramanian; Srinivasan, Kannan - In: Management Science 40 (1994) 7, pp. 824-841

We investigate a firm's choice of prices and qualities of a product line to signal competitive advantage to potential entrants and to discourage entry. The market consists of customer segments with different valuations for product quality. We demonstrate that a higher quality and a higher price...

Persistent link: https://www.econbiz.de/10009191406