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Balakrishnan, Bamini Kpd.
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The impact of brand personality on brand preference and loyalty : empirical evidence from Malaysia
Balakrishnan, Bamini Kpd.
;
Lee, Samuel
;
Azlinda …
- In:
Business education & accreditation : BEA
1
(
2009
)
1
,
pp. 109-119
Persistent link: https://www.econbiz.de/10003950598
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The impact of brand personality on brand preference and loyalty : empirical evidence from Malaysia
Balakrishnan, Bamini Kpd.
;
Lee, Samuel
;
Shuaib, Azlinda …
- In:
Business education & accreditation : BEA
1
(
2009
)
1
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009897120
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