Showing 1 - 10 of 21
Persistent link: https://www.econbiz.de/10003892475
Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...
Persistent link: https://www.econbiz.de/10011479530
Persistent link: https://www.econbiz.de/10014464801
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes...
Persistent link: https://www.econbiz.de/10013483603
We analyze the impact of retail rate design on the economics of grid-connected commercial photovoltaic (PV) systems in …
Persistent link: https://www.econbiz.de/10009435533
customer classes? Second, what types of tariff design is most appropriate, given prevailing policy objectives, wholesale market …
Persistent link: https://www.econbiz.de/10009435658
identify key trends related to: utilities motivations for implementing RTP, evolution of RTP tariff design, program …
Persistent link: https://www.econbiz.de/10009435945
, has not yet been signed into law. The design of an RPS can and does vary, but at its heart an RPS simply requires retail … to the renewable energy policy landscape, and these policies continue to evolve. Keeping up with the design, early … information on historical RPS experience and design. The report begins with an overview of state RPS policies: where they have …
Persistent link: https://www.econbiz.de/10009436034
possible strategy. Somewhat less recognized are the many other program design options also available, each with its particular … design efforts going forward, we examine the approaches to encouraging PV system performance - including, but not limited to … eight sections discuss in greater detail each of these program design strategies and describe how they have been implemented …
Persistent link: https://www.econbiz.de/10009436041
program design efforts going forward, we examine the approaches to encouraging PV system performance used by 32 prominent PV …
Persistent link: https://www.econbiz.de/10009436043