In the field of Open Innovation, virtual communities set up by companies in order to integrate customers into their innovation process are a new and promising instrument.[...]

This paper focuses on the process of designing and implementing an online support community for patients. After anintroduction we describe a process for translating the socio-technical needs of cancer patients into systemrequirements as well as the development steps towards a functioning...

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes...