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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2003 - 2nd ed

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

Persistent link: https://www.econbiz.de/10011479530

Newspaper and internet display advertising - co-existence or substitution?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...

Persistent link: https://www.econbiz.de/10009671555

Newspaper vs. online advertising - is there a niche for newspapers in modern advertising markets?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012

Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers - this is especially severe in the U.S. where 73 per cent of newspapers’ revenues are generated through...

Persistent link: https://www.econbiz.de/10009671556

Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2011

Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...

Persistent link: https://www.econbiz.de/10009388219

Newspaper and internet display advertising : co-existence or substitution?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012

Persistent link: https://www.econbiz.de/10009564404

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2010 - 4. ed.

Persistent link: https://www.econbiz.de/10003892475

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2017 - Sixth edition

Persistent link: https://www.econbiz.de/10014464801

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2022 - 8th edition

"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes...

Persistent link: https://www.econbiz.de/10013483603

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

MacCormack, Alan; Rusnak, John; Baldwin, Carliss Y. - In: Management Science 52 (2006) 7, pp. 1015-1030

This paper reports data from a study that seeks to characterize the differences in design structure between complex … software products. We use design structure matrices (DSMs) to map dependencies between the elements of a design and define … purposeful managerial actions can have a significant impact in adapting a design's structure. This latter result is important …

Persistent link: https://www.econbiz.de/10009191782

Real Time Pricing as a Default or Optional Service for C&ICustomers: A Comparative Analysis of Eight Case Studies

Barbose, Galen; Goldman, Charles; Bharvirkar, Ranjit; … - 2008

customer classes? Second, what types of tariff design is most appropriate, given prevailing policy objectives, wholesale market …

Persistent link: https://www.econbiz.de/10009435658