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Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...
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customer classes? Second, what types of tariff design is most appropriate, given prevailing policy objectives, wholesale market …
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identify key trends related to: utilities motivations for implementing RTP, evolution of RTP tariff design, program …
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initiated customer choice in the past 5-7 years reach an important juncture in retail market design. Most states with retail … paid in its design and implementation, default RTP service can also provide a solid foundation for developing price …
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, which has resulted in a renewed emphasis on the need for careful market design and market monitoring in wholesale and retail …
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history and outlook, program design and implementation, customer participation, and participant price response. The results …
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