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~person:"Baldwin, Carliss Y."
~person:"Goldman, Charles"
~person:"Katz, Helen E."
~person:"Ruland, Josef"
~subject:"Geschäftsmodell"
~subject:"Marketing"
~type_genre:"Handbuch"
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
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2010
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4. ed.
Persistent link: https://www.econbiz.de/10003892475
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
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2017
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Sixth edition
Persistent link: https://www.econbiz.de/10014464801
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