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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2003 - 2nd ed
Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...
Persistent link: https://www.econbiz.de/10011479530
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2017 - Sixth edition
Persistent link: https://www.econbiz.de/10014464801
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Real Time Pricing as a Default or Optional Service for C&ICustomers: A Comparative Analysis of Eight Case Studies
Barbose, Galen; Goldman, Charles; Bharvirkar, Ranjit; … - 2008
customer classes? Second, what types of tariff design is most appropriate, given prevailing policy objectives, wholesale market …
Persistent link: https://www.econbiz.de/10009435658
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RTP as an Optional Service: It's Alive, But Is It Well?
Goldman, Charles; Barbose, Galen; Neenan, Bernie - 2009
history and outlook, program design and implementation, customer participation, and participant price response. The results …
Persistent link: https://www.econbiz.de/10009437147