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Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...
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"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes...
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This paper reports data from a study that seeks to characterize the differences in design structure between complex … software products. We use design structure matrices (DSMs) to map dependencies between the elements of a design and define … purposeful managerial actions can have a significant impact in adapting a design's structure. This latter result is important …
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customer classes? Second, what types of tariff design is most appropriate, given prevailing policy objectives, wholesale market …
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identify key trends related to: utilities motivations for implementing RTP, evolution of RTP tariff design, program …
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initiated customer choice in the past 5-7 years reach an important juncture in retail market design. Most states with retail … paid in its design and implementation, default RTP service can also provide a solid foundation for developing price …
Persistent link: https://www.econbiz.de/10009436632
, which has resulted in a renewed emphasis on the need for careful market design and market monitoring in wholesale and retail …
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history and outlook, program design and implementation, customer participation, and participant price response. The results …
Persistent link: https://www.econbiz.de/10009437147