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~person:"Balié, Jean"
~person:"Chikweche, Tendai"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Market Institutions in Sub-Sah...
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Simbabwe
10
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10
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Balié, Jean
Chikweche, Tendai
Asongu, Simplice
37
Odhiambo, Nicholas M.
28
Jayne, Thomas S.
24
Kilic, Talip
15
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13
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13
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ECONIS (ZBW)
18
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18
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date (oldest first)
1
Independent retail and grocery shops in
Zimbabwe
: survival and demise in a crisis and post-crisis era
Chikweche, Tendai
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10011292368
Saved in:
2
Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai
;
Fletcher, Richard
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
Saved in:
3
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
Saved in:
4
Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai
;
Stanton, John
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
Saved in:
5
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
6
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
7
Entrepreneurship and micro-finance in extreme poverty circumstances : challenges and prospects ; the case of
Zimbabwe
Murisa, Tendai
;
Chikweche, Tendai
- In:
Journal of developmental entrepreneurship : JDE ; a …
18
(
2013
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10009744042
Saved in:
8
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
9
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
10
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
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