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~person:"Balke, Nathan S."
~person:"Brown, Stephen"
~person:"Caglayan, Mustafa O."
~subject:"Brand management"
~subject:"Hedge fund"
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Balke, Nathan S.
Brown, Stephen
Caglayan, Mustafa O.
Brown, Stephen J.
16
Bali, Turan G.
7
Goetzmann, William N.
6
Liang, Bing
6
Schwarz, Christopher
5
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2
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
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The evolution of brands : from signals of quality to storehouses of trust
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1
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
2
Retromania: next big thing or same old story?
Brown, Stephen
- In:
Die Bedeutung der Tradition für die …
,
(pp. 105-121)
.
2006
Persistent link: https://www.econbiz.de/10003393533
Saved in:
3
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
Saved in:
4
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
5
Is branding going gothic? : a descent into the Mallström
Brown, Stephen
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
Saved in:
6
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
7
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
8
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
9
Trust and delegation
Brown, Stephen
;
Goetzmann, William N.
;
Liang, Bing
; …
- In:
Journal of financial economics
103
(
2012
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009501400
Saved in:
10
Do hedge funds exposures to risk factors predict their future returns?
Bali, Turan G.
;
Brown, Stephen J.
;
Caglayan, Mustafa O.
- In:
Journal of financial economics
101
(
2011
)
1
,
pp. 36-68
Persistent link: https://www.econbiz.de/10009242998
Saved in:
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