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Ballings, Michel
Naik, Prasad A.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
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Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
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