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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei; Balmer, John M. T. - In: Journal of general management 33 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T. (ed.); Johansen, Trine S. (ed.);  … - International Corporate Identity Group / Symposium … - 2016
Persistent link: https://www.econbiz.de/10011497574
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009782202