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Balmer, John M. T. (ed.); Powell, Shaun M. (ed.); … - 2017

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management,...

Persistent link: https://www.econbiz.de/10012396518

Advances in corporate branding

Balmer, John M. T. (ed.); Powell, Shaun M. (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011573198

Alliance brands : building corporate brands through strategic alliences?

He, Hong-Wei; Balmer, John M. T. - In: Advances in corporate branding, (pp. 72-90). 2017

Persistent link: https://www.econbiz.de/10011584994

The oneworld alliance brand : a preliminary inquiry

He, Hong-Wei (contributor); Balmer, John M. T. (contributor) - 2004

Persistent link: https://www.econbiz.de/10002590229

The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management

Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21

Persistent link: https://www.econbiz.de/10011482790

Corporate brands and corporate marketing : emerging trends in the big five eco-system

Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10011482854

Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium

Balmer, John M. T. (ed.); Johansen, Trine S. (ed.); … - International Corporate Identity Group / Symposium … - 2016

Persistent link: https://www.econbiz.de/10011497574

Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?

Balmer, John M. T.; Johansen, Trine S.; Nielsen, Anne … - In: International studies of management and organization 46 (2016) 4, pp. 205-215

Persistent link: https://www.econbiz.de/10011497583

Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory

Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 385-411

Persistent link: https://www.econbiz.de/10011350097

Explicating corporate heritage, corporate heritage brands and organisational heritage

Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384

Persistent link: https://www.econbiz.de/10011350116