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~person:"Balmer, John M. T."
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Balmer, John M. T.
Holst, Elke
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Raelin, Joseph A.
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36
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International Corporate Identity Group / Symposium <15., 2012, Århus>
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
Saved in:
2
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
3
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010358538
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
6
Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T.
(
ed.
);
Johansen, Trine S.
(
ed.
); …
-
International Corporate Identity Group / Symposium …
-
2016
Persistent link: https://www.econbiz.de/10011497574
Saved in:
7
Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.
;
Johansen, Trine S.
;
Nielsen, Anne …
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
Saved in:
8
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
9
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
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