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~person:"Balmer, John M. T."
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BRAND MANAGEMENT IN SMALL AND...
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Brand management
46
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26
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Balmer, John M. T.
Meffert, Heribert
254
Kotler, Philip
228
Bruhn, Manfred
222
Burmann, Christoph
142
Franses, Philip Hans
129
Pepels, Werner
128
Esch, Franz-Rudolf
125
Irwin, Scott H.
95
Baumgarth, Carsten
91
Wiedmann, Klaus-Peter
89
Huber, Frank
88
Levy, Daniel
88
Bauer, Hans H.
84
Keller, Kevin Lane
80
Volle, Pierre
80
Melewar, T. C.
78
Ahlert, Dieter
75
Fritz, Wolfgang
75
Homburg, Christian
75
Ha Nam Khanh, Giao
72
Tomczak, Torsten
71
Kaiser, Harry M.
68
Belz, Christian
66
Hildebrandt, Lutz
66
Good, Darrel L.
62
Rajagopal
62
Wilson, William W.
62
Parguel, Béatrice
60
Kirchgeorg, Manfred
59
Brown, Stephen
57
Desmet, Pierre
55
Friedman, Hershey H.
52
Herrmann, Andreas
51
Jabbar, Mohammad A.
51
McDonald, Malcolm
51
Reinecke, Sven
51
Kreutzer, Ralf T.
50
Sheth, Jagdish N.
50
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The journal of brand management : an international journal
13
Working paper series / Bradford University School of Management
7
European journal of marketing : EJM
4
Corporate communications : an international journal
3
Foundations of corporate heritage
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
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Journal of business research : JBR
2
Journal of general management
2
Springer eBook Collection / Business and Management
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Brand culture
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Management decision : MD
1
Routledge interpretive marketing research
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The journal of product & brand management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Working paper / Harvard Business School, Division of Research
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1
Corporate heritage, corporate heritage
marketing
, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
2
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
Saved in:
5
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
6
An epiphany of three : corporate identity, corporate brand management, and corporate
marketing
Balmer, John M. T.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 35-54)
.
2008
Persistent link: https://www.econbiz.de/10003690297
Saved in:
7
Corporate brands with a heritage
Urde, Mats
;
Greyser, Stephen A.
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
Saved in:
8
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
9
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
10
The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10009524439
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