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Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
Cover Image
Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10008332356
Cover Image
Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-903
Persistent link: https://www.econbiz.de/10008889840