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An Agency Theory perspective on the purchase of marketing services
Tate, Wendy L.; Ellram, Lisa M.; Bals, Lydia; Hartmann, Evi - In: Industrial marketing management : the international … 39 (2010) 5, pp. 806-819
Persistent link: https://www.econbiz.de/10008737503
Cover Image
An Agency Theory perspective on the purchase of marketing services
Tate, Wendy L.; Ellram, Lisa M.; Bals, Lydia; Hartmann, Evi - In: Industrial marketing management : the international … 39 (2010) 5, pp. 806-820
Persistent link: https://www.econbiz.de/10008433458