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We consider a setting in which potential buyers of an indivisible item have private and heterogeneous valuation and cost of capital. The valuation and cost of capital can be correlated with each other, but they are independent across buyers. In such a setting, a buyer's utility for the item is...
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Many online platforms act as intermediaries between a seller and a set of buyers. Examples of such settings include online retailers (such as Ebay) selling items on behalf of sellers to buyers, or advertising exchanges (such as AdX) selling pageviews on behalf of publishers to advertisers. In...
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In online advertising, advertisers purchase ad placements by participating in a long sequence of repeated auctions. One of the most important features advertising platforms often provide, and advertisers often use, is budget management, which allows advertisers to control their cumulative...
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Internet advertisers are increasingly adopting automated bidders to buy advertising opportunities. Automated bidders simplify the procurement process by allowing advertisers to specify their goals and then bidding on their behalf in the auctions that are used to sell advertising slots. One...
Persistent link: https://www.econbiz.de/10013234223
We study the dynamic mechanism design problem of a seller who repeatedly sells independent items to a buyer with private values. In this setting, the seller could potentially extract the entire buyer surplus by running efficient auctions and charging an upfront participation fee at the beginning...
Persistent link: https://www.econbiz.de/10014125901
Dynamic mechanism design expands the scope of allocations that can be implemented and the performance that can be attained compared to static mechanisms. Even under stringent participation constraints and restrictions on transfers, recent work demonstrated that it is possible for a designer to...
Persistent link: https://www.econbiz.de/10014091674
Motivated by the increased adoption of autobidding algorithms in internet advertising markets, we study the design of optimal mechanisms for selling items to a value-maximizing buyer with a return-on-spend constraint. The buyer's values and target ratio in the return-on-spend constraint are...
Persistent link: https://www.econbiz.de/10014255713
We study the design of revenue-maximizing mechanisms for value-maximizing agents with budget constraints. Agents have return-on-spend constraints requiring a minimum amount of value per unit of payment made and budget constraints limiting their total payments. The agents' only private...
Persistent link: https://www.econbiz.de/10014084963