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The pitfalls of AID analysis
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Baltas, George
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A flexible model for consumer choice in packaged goods markets
Doyle, Peter
;
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10006700851
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Random utility models in marketing research: a survey
Baltas, George
;
Doyle, Peter
- In:
Journal of Business Research
51
(
2001
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10005473500
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