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~person:"Bamberg, Günter"
~person:"Gaitanides, Michael"
~subject:"Marketing"
~type:"article"
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Geschäftsprozesse in Marketing und Vertrieb
Gaitanides, Michael
;
Stock-Homburg, Ruth
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 359-383)
.
2005
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