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~person:"Bang, Nguyen"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Brand management
Markenführung
USA
Consumer behaviour
39
Konsumentenverhalten
39
Brand image
19
Markenimage
19
Beziehungsmarketing
18
Relationship marketing
18
Brand
13
Markenartikel
13
Customer satisfaction
9
Kundenzufriedenheit
9
Einzelhandel
8
Retail trade
8
Confidence
6
Vertrauen
6
Brand reputation
4
Gerechtigkeit
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Justice
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Marketingmanagement
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3
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3
Customer integration
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Online-Handel
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3
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20
Aufsatz in Zeitschrift
20
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English
20
Author
All
Bang, Nguyen
Han, Heesup
35
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Hollebeek, Linda D.
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Veloutsou, Cleopatra
19
Guzman, Francisco
18
Jang, Soocheong
18
Rahman, Zillur
18
Goldsmith, Ronald E.
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Ko, Yong Jae
15
Kunkel, Thilo
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kemp, Elyria
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
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Journal of business research : JBR
3
Asia-Pacific journal of business administration
2
Marketing intelligence & planning
2
The marketing review
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
20
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1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
The dark side of
brand
attachment : a conceptual framework of
brand
attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
4
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
7
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
8
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
9
Responsible brands vs active brands? : an examination of
brand
personality on
brand
awareness,
brand
trust, and
brand
loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
10
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
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