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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Li, Cai; Yu, Xiaoyu; Liu, Qing; Bang, Nguyen - In: International journal of technology management : IJTM 67 (2015) 1, pp. 47-76
Persistent link: https://www.econbiz.de/10011491586
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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480
Persistent link: https://www.econbiz.de/10013370891