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~person:"Bang, Nguyen"
~subject:"Marketing management"
~subject:"Supplier relationship management"
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Marketing management
Supplier relationship management
Innovation
7
China
3
Learning organization
3
Lernende Organisation
3
Marketingmanagement
3
Brand management
2
Innovation management
2
Innovationsmanagement
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Market orientation
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new product development
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Branding
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CRM
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Consumer behaviour
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Dienstleistungssektor
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Imitation strategy
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Innovationswettbewerb
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Inter-firm cooperation
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Bang, Nguyen
O'Cass, Aron
16
Yan, Tingting
11
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
9
Song, Michael
9
O'Dwyer, Michele
8
Brem, Alexander
7
Dayan, Mumin
7
Di Benedetto, C. Anthony
7
Didonet, Simone Regina
7
Grandinetti, Roberto
7
Hult, G. Tomas M.
7
Jones, Rosalind
7
Ndubisi, Nelson Oly
7
Ngo, Liem Viet
7
Peters, Jürgen
7
Stern, Scott
7
Svensson, Göran
7
Trajtenberg, Manuel
7
Wagner, Stephan M.
7
Zhang, Jing
7
Boso, Nathaniel
6
Carpenter, Gregory S.
6
Crick, James M.
6
Eng, Teck Yong
6
Fearne, Andrew P.
6
Guo, Chiquan
6
Helm, Roland
6
Kohli, Ajay Kumar
6
Lakemond, Nicolette
6
Mavondo, Felix
6
Moreira, António Carrizo
6
Muller, Emmanuel
6
Nwankwo, Sonny
6
Schoenherr, Tobias
6
Weele, Arjan J. van
6
Zhou, Kevin Zheng
6
Andersen, Poul Houman
5
Bag, Surajit
5
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology management : IJTM
1
Journal of business research : JBR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Brand
innovation
and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
2
Critical brand
innovation
factors (CBIF) : understanding
innovation
and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Radical
innovation
, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Li, Cai
;
Yu, Xiaoyu
;
Liu, Qing
;
Bang, Nguyen
- In:
International journal of technology management : IJTM
67
(
2015
)
1
,
pp. 47-76
Persistent link: https://www.econbiz.de/10011491586
Saved in:
4
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
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