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~person:"Banks, Ivana Bušljeta"
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Banks, Ivana Bušljeta
Pelsmacker, Patrick de
160
Dens, Nathalie
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of research on international advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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An examination of the current usage of probability markers in print advertising : a content analysis
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 299-312)
.
2013
Persistent link: https://www.econbiz.de/10009773953
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2
Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 3-16)
.
2012
Persistent link: https://www.econbiz.de/10009748181
Saved in:
3
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
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