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Der Kunde als Mitentwickler - Herausforderungen für die marktorientierte Führung
Roth, Angela; Möslein, Kathrin; Reichwald, Ralf - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 143-156). 2018
Persistent link: https://www.econbiz.de/10011740996
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Co-creation of high-tech products in the B2B domain
Grafmüller, Leontin - 2020
Persistent link: https://www.econbiz.de/10012119170
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Simplifying solution space : enabling non-expert users to innovate and design with toolkits
Naik, Hari Suman - 2017
Persistent link: https://www.econbiz.de/10011657296
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Service productivity and innovation
Bessant, John R.; Lehmann, Claudia; Möslein, Kathrin - In: Driving service productivity : value-creation through …, (pp. 211-218). 2014
Persistent link: https://www.econbiz.de/10011337805
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Service productivity and innovation
Bessant, John R.; Lehmann, Claudia; Möslein, Kathrin - In: Driving service productivity : value-creation through …, (pp. 3-15). 2014
Persistent link: https://www.econbiz.de/10011337820
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Open evaluation of new product concepts at the front end of innovation : objectives and contingency factors
Velamuri, Vivek K.; Schneckenberg, Dirk; Haller, Jörg B. A. - In: R & D management 47 (2017) 4, pp. 501-521
Persistent link: https://www.econbiz.de/10011759826
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Innovationsbewertung mit Hilfe mobiler Endgeräte
Haller, Jörg B. A.; Möslein, Kathrin - In: Innovation durch Smartphone & Co. : die neuen …, (pp. 153-175). 2011
Persistent link: https://www.econbiz.de/10009127354
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Exploring data-driven service innovation : aligning perspectives in research and practice
Schymanietz, Martin; Jonas, Julia M.; Möslein, Kathrin - In: Journal of business economics : JBE 92 (2022) 7, pp. 1167-1205
Persistent link: https://www.econbiz.de/10013440039