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Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas (ed.); Heupel, Thomas (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011893781
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Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
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Using the experientially based approach to segment heritage site visitors
Biran, Avital; Poria, Yaniv; Reichel, Arie - In: Progress in tourism marketing, (pp. 133-146). 2006
Persistent link: https://www.econbiz.de/10003538550
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015
Persistent link: https://www.econbiz.de/10013474941
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Real estate investment in Guernsey's two-tiered housing market
Brogan, Laura; Bao, Helen X. H. - In: Journal of real estate practice and education : a … 14 (2011) 2, pp. 155-166
Persistent link: https://www.econbiz.de/10009501957