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Product Preannouncement in New Markets: A Strategic Analysis

Dawid, Herbert; Bao, Yongchuan - Society for Computational Economics - SCE - 2004

We deal with new product preannouncements in markets where customer preferences are unknown and highly unstable, as would be the case with disruptive product innovations. Our analysis is focused on the tradeoff between the firms incentive to influence consumer preferences via preannouncements...

Persistent link: https://www.econbiz.de/10005132793

Flexible new product development processes and appropriability : intellectual property and first-mover

Lee, Yeolan; St. John, Caron H.; Fong, Eric A.; Bao, … - In: International journal of innovation management 22 (2018) 1, pp. 1850002-1-24

Persistent link: https://www.econbiz.de/10011850011

Organizational resistance to performance-enhancing technological innovations : a motivation-threat-ability framework

Bao, Yongchuan - In: The journal of business & industrial marketing 24 (2009) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10009524608

Vaporware : a tug of war between market freezing and cannibalisation

Bao, Yongchuan - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 116-136

Persistent link: https://www.econbiz.de/10003739623

Determinants of new product development speed in China : a strategy tripod perspective

Bao, Yongchuan; Su, Zhongfeng; Noble, Charles H. - In: Technovation : the international journal of … 106 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012873242

Do Resource Differences between Manufacturers and Suppliers Help or Hinder Product Innovation of Manufacturers? The Moderating Role of Trust and Contracts

Bao, Yongchuan - 2017

the resource integration and coordination mechanisms to manage the effects of resource differences on product innovation … inverted U-shaped effect on product innovation of manufacturers and that trust strengthens while contract complexity attenuates …

Persistent link: https://www.econbiz.de/10012962667

Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? : the moderating role of trust and contracts

Bao, Yongchuan; Li, Yuan; Pang, Changwei; Bao, Yeqing; … - In: Industrial marketing management : the international … 64 (2017), pp. 79-90

Persistent link: https://www.econbiz.de/10011738378

Unpacking the relationship between formal contracts and alliance innovation performance : the role of relationship learning and guanxi

Liu, Dong; Bao, Yongchuan; Wang, Guocai - In: The journal of business & industrial marketing 37 (2022) 3, pp. 564-577

Persistent link: https://www.econbiz.de/10013165206

Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms

Wu, Liang; Liu, Heng; Bao, Yongchuan - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1745-1761

Persistent link: https://www.econbiz.de/10013401966