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~person:"Bapat, Dhananjay"
~person:"Brodie, R. J."
~subject:"Beziehungsmarketing"
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Bapat, Dhananjay
Brodie, R. J.
Hollebeek, Linda D.
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Customer engagement : contemporary issues and challenges
Brodie, R. J.
(
contributor
);
Conduit, Jodie
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013181819
Saved in:
2
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
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