Dahl, Andrew J.; Barber, Kenyatta; Peltier, James - In: Journal of Research in Interactive Marketing 13 (2019) 1, pp. 47-61
Purpose: While the support for organ donation and registered donors continue to increase, next of kin consent remains a critical issue for the organ donation community. Despite the increased usage of social media campaigns for organ donor registration, there is a lack of understanding of how...