As a market segment for solar photovoltaic (PV) adoption, new homes have a number of attractive attributes. Homebuyers can easily roll the cost of the PV system into their mortgage and, with rebates or other financial incentives, potentially realize an immediate net positive cash flow from the...

Installations of PV systems have been expanding at a rapid pace in recent years. In the United States, the market for PV is driven by national, state, and local government incentives, including upfront cash rebates, production-based incentives, requirements that electricity suppliers purchase a...

Installations of solar photovoltaic (PV) systems have been growing at a rapid pace in recent years. In 2009, approximately 7,500 megawatts (MW) of PV were installed globally, up from approximately 6,000 MW in 2008, consisting primarily of grid-connected applications. With 335 MW of...

Despite improving economics, low- and moderate-income (LMI) households remain less likely to adopt rooftop solar photovoltaics (PV) than higher-income households. To date, researchers and policymakers have focused on demand-side drivers of PV adoption inequity, but supply-side factors could also...

Individual demand for emerging technologies can be influenced by the demand of other individuals within defined peer groups. These so-called peer effects have been demonstrated in emerging clean energy technologies such as rooftop solar. To date, peer effects have disproportionately driven solar...