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~person:"Barcellos, Paulo Fernando Pinto"
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Premiummarke - quo vadis?
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Barcellos, Paulo Fernando Pinto
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Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance
Akhter, Syed
;
Barcellos, Paulo Fernando Pinto
-
2011
, developing new products, and differentiating offerings. Overall,
marketing
performance of Brazilian firms was positive, but …
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