A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study...

Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment. The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances. The effort has been made through...