purpose of this paper is to explain why a systems approach is needed to understand business and market dynamics, and why the …

purpose of this paper is to explain why a systems approach is needed to understand business and market dynamics, and why the …

, and service ecosystems would allow practitioners to expand their business perspective to better face the challenges of … complex business settings, enabling them to co-create value for all their stakeholders. Originality/value – The paper … systems, networks, and ecosystems across different interaction patterns in complex business configurations.  …