Barin Cruz, Luciano; Avila Pedrozo, Eugênio - In: Management Decision 47 (2009) 7, pp. 1174-1199
Purpose – The purpose of this paper is to propose potential challenges faced by multinational companies (MNCs) managing corporate social responsibility (CSR) strategies. Design/methodology/approach – The paper is based on two inductive case studies of French MNCs in the retail sector. Data...