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In recent years, there has been renewed interest in index number and aggregation theory, since the two previously … utility and production functions, are the building blocks of economic theory, and the derivation of index numbers based upon … their ability to track those building blocks is now called the economic theory of index numbers. William Barnett, the …
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Digitalisierung, regulatorische Anforderungen, demografischer Wandel, Telematik, technische Unterstützungssysteme. - Digitization, regulatory requirements, demographic change, telematic technologies, technical support systems
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Manfred Bruhn und Christian Homburg beschäftigen sich mit dem State of the Art des modernen CRM-Managements und erörtern die neuesten Erkenntnisse der Branche. Dabei vergessen sie nicht, den Begriff Kundenbindung in einem umfassenden Rahmen zu erklären und Gründe für den Einstieg in das CRM...
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