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Recent research has focused on the cognitive factors playing a role in individuals' decisions to start new ventures. Counterfactual thinking refers to imagining "what might have been" in a given situation (events and situations that might have happened if the individual in question had acted...
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Perseverance and self-efficacy are required in the process of new business formation. This article investigates whether entrepreneurs and non-entrepreneurs differ on these attributes.Also investigated was the question whether the high levels of perseverance and self-efficacy that assist...
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