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~person:"Barrio-García, Salvador del"
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Article in journal"
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Barrio-García, Salvador del
Dens, Nathalie
Melewar, T. C.
17
Ko, Eunju
11
Laukkanen, Tommi
10
Romaniuk, Jenni
10
Balmer, John M. T.
9
Foroudi, Pantea
9
Gierl, Heribert
9
Pelsmacker, Patrick de
9
Urde, Mats
8
Christodoulides, George
7
Loureiro, Sandra Maria Correia
7
Merrilees, Bill
7
O'Cass, Aron
7
Pitt, Leyland F.
7
Srivastava, R. K.
7
Wymer, Walter
7
Baumgarth, Carsten
6
Brasel, S. Adam
6
Eisend, Martin
6
Gupta, Suraksha
6
Hirvonen, Saku
6
Kitchen, Philip J.
6
Reijonen, Helen
6
Šerić, Maja
6
Amrouche, Nawel
5
Balmer, John M.T.
5
Bang Nguyen Viet
5
Casidy, Riza
5
Guzman, Francisco
5
Hayes, Jameson L.
5
Seo, Yuri
5
Srinivasan, Shuba
5
Taylor, Charles Raymond
5
Abratt, Russell
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chan-Olmsted, Sylvia M.
4
Chen, Qimei
4
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
European research on management and business economics
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
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1
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ECONIS (ZBW)
14
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1
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
8
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
9
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
10
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
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