Amaro, Suzanne; Barroco, Cristina; Antunes, Joaquim - In: Journal of Product & Brand Management 30 (2020) 3, pp. 433-448
Purpose: This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on the outcomes of destination brand love....
