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When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth; Barron, Chris - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
Cover Image
When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
Cowley, Elizabeth; Barron, Chris - In: International journal of advertising : the quarterly … 37 (2008) 1, pp. 89-99
Persistent link: https://www.econbiz.de/10009976345
Cover Image
When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
Cowley, Elizabeth; Barron, Chris - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10008124728