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Les sept jalons d'une gestion du savoir efficace

Bartikowski, Boris; Merunka, Dwight; Ouattara, Abdoulaye; … - In: Revue française de gestion : hommes et techniques (2009) 197, pp. 15-35

Persistent link: https://www.econbiz.de/10008376173

Les villes ont-elles une personnalité ?

Bartikowski, Boris; Merunka, Dwight; OUATTARA, ABDOULAYE; … - In: Revue française de gestion : hommes et techniques 197 (2009) 7, pp. 49-65

Persistent link: https://www.econbiz.de/10008710366

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of Business Research 64 (2011) 9, pp. 973-978

This research investigates how country macro and micro images associated with both brand origin (BO) and country of manufacture (COM) impact two main dimensions of brand equity-brand image and brand quality. Whereas BO images relate positively to both dimensions of brand equity, COM images exert...

Persistent link: https://www.econbiz.de/10009146550

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-978

Persistent link: https://www.econbiz.de/10009241407

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-979

Persistent link: https://www.econbiz.de/10009133448