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Price discrimination through communication

Sher, Itai; Vohra, Rakesh V. - In: Theoretical economics : TE ; journal of the Econometric … 10 (2015) 2, pp. 597-648

Persistent link: https://www.econbiz.de/10011346883

Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

Persistent link: https://www.econbiz.de/10012515788

Price discrimination through communication

Sher, Itai; Vohra, Rakesh V. - In: Theoretical economics : TE ; an open access journal in … 10 (2015) 2, pp. 597-648

We study a seller's optimal mechanism for maximizing revenue when a buyer may present evidence relevant to her value. We show that a condition very close to transparency of buyer segments is necessary and sufficient for the optimal mechanism to be deterministic--hence akin to classic third...

Persistent link: https://www.econbiz.de/10011673357

Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363

Persistent link: https://www.econbiz.de/10012135702

The role of communication of performance schemes : evidence from a field experiment

Englmaier, Florian; Roider, Andreas; Sunde, Uwe - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4061-4080

Persistent link: https://www.econbiz.de/10011785124

When unforeseen events become strategic

Larsen, Mette Vinther; Gulddahl Rasmussen, Jørgen - In: Journal of management & organization : JMO 24 (2018) 2, pp. 209-223

Persistent link: https://www.econbiz.de/10011930328

Using management inquiry to co-construct other memories about the future

Larsen, Mette Vinther; Willert, Søren - In: Journal of management inquiry 27 (2018) 2, pp. 246-259

Persistent link: https://www.econbiz.de/10011858116