In addition to the conventional auction method of cattle marketing, alternative marketing arrangements include sale by private treaty, video auction, retained ownership, and use of strategic alliances. This study examines use of alternative marketing arrangements and types of producers using...

Beef and dairy producers' goal hierarchies over seven goals are compared using fuzzy pair-wise comparison and simple ranking methods. Results show the two methods do not provide similar goal rankings. Producers place greater importance on some goals than others, but are not in agreement as to...

In addition to the conventional auction method of cattle marketing, some alternative marketing arrangements include sale by private treaty, video auction, retained ownership, and use of strategic alliances. This study finds that 91% of Louisiana producers use conventional auctions, while 39% use...

The relative importance of seven goals were elicited for Louisiana beef and dairy producers using the fuzzy pair-wise comparison method. Beef producers were more concerned with maintaining and conserving land, while dairy producers were more concerned with financial goals such as maximizing...