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Experiential marketing : understanding the nature of experiences in emerging markets' grocery retailing
Ihtiyar, Ali
;
Aras, Osman Nuri
;
Baskaran, Karthikeyan
- In:
Emotional, sensory, and social dimensions of consumer …
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(pp. 108-132)
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2020
Persistent link: https://www.econbiz.de/10012226171
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