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Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
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productivity be constructed with prices and quantities as perceived by consumers, not firms. Thus, factor shares need to be …
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. Using data from a representative panel of Dutch consumers we find that roughly half of the public would open a CBDC current … that consumers perceive CBDC as distinct from current and savings accounts offered by traditional banks. Intended adoption … consumers with low trust in banks in general. These results suggest that central banks can steer consumers’ adoption of CBDC via …
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